Entender la marca país, territorio y destino, puede ayudarnos a aclarar algunas cuestiones que tienen que ver con la identidad, las fronteras y los nacionalismos.
Brand curation and internationalisation
Brand Curation is a field that accompanies in the brand culture management of a company. It brings concepts from the cultural and art management to the brand building processes.
We conceive internationalisation as a conscious cultural fact, as a process where listening to the other culture must precede and influence the foundations of the company’s identity.
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