It accompanies in the brand culture management of a company.
We enable the brand to be embedded in other countries’ culture.
Brand internationalisation consultancy detects critical points in the entry process and analyses them in order to adapt the strategy. It can include the exploration of opportunity markets based on cultural arguments taking into account legal, technological or economic restrictions of the company.
Service design consists of making useful, accessible, efficient and effective a service.
Service design draws the user’s experience through its journey along the service process. It is based on a collection and analysis of information about the user, stakeholders (staff, partners, etc.) and the environment where the service takes place.
The result is the service visual map as well as the application guide for problem solving, bottlenecks and critical situations detected at the earlier analysis stages.
It is possible to predict movements in lifestyles and consumption patterns and therefore we can use that information for decision making.
We work to be your inspiration source and answer to your intuition through the trends that we detect all over the world.
We talk about trends related to new paradigms for life, motivations, behaviours and design.
There are too many signs out there pointing to opportunities waiting to be taken into account. Our work is to detect them and transform the evidences into useful information for you, and put them into perspective guiding you to make them real and applicable in your company.
The cultural curation is prospector and source, wealth, sense and depth creator.
The brand curation is born from the cultural curation and its vocation to build sense. Ordering the links among the different parts it is possible to build a dialogue, to build a conversation.
The curator is in charge of presenting publically the experience of this conversation. She will offer guides, keys or proposals that find a space for the one who looks, favoring readings that open the work multiplying the sense and easing the access.
ohayo has the intention of spreading the word.
ohayo has the intention of spreading the word about fields such as brand management, design, innovation, trends research, service design, strategic country’s’ business culture and protocol etc. For this reason we make training sessions about these topics always using a very practical approach. We present real cases for illustrating the concepts. We also use, depending on the sessions, alternative methodologies such as Lego Serious Play ©. This turns especially useful when the workshops require collaboration and teamwork so participants can build and visualize their own ideas together.
Brand curation and internationalisation
Brand Curation is a field that accompanies in the brand culture management of a company. It brings concepts from the cultural and art management to the brand building processes. We conceive internationalisation as a conscious cultural fact, as a process where listening to the other culture must precede and influence the foundations of the company’s identity.