Extenda. Agencia Andaluza de Promoción Exterior.
Estudio Pablo Gallego
Brand curation and internationalisation
Brand Curation is a field that accompanies in the brand culture management of a company. It brings concepts from the cultural and art management to the brand building processes. We conceive internationalisation as a conscious cultural fact, as a process where listening to the other culture must precede and influence the foundations of the company’s identity.