Brand curation and internationalisation
Brand Curation is a field that accompanies in the brand culture management of a company. It brings concepts from the cultural and art management to the brand building processes.
We conceive internationalisation as a conscious cultural fact, as a process where listening to the other culture must precede and influence the foundations of the company’s identity.
Last posts
- El valor de marca compartido November 25, 2018
- Mirar al futuro a través de las tendencias August 31, 2018
- El verdadero “territorio” de marca October 17, 2017