Successful brands nowadays are those aware of the culture that they project

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Redesigning brands as Bill Frisell songs

To build a brand and keep it relevant along the time is turning more and more complex. Besides it has become difficult to do it without getting distance, without the help of somebody who is outside and can see what the person who is inside can not guess. Closeness doesn’t help to have perspective to [...]

Brand as metaphor. Brand Curator

We can learn from a brand construction process that the first step is to become aware of our own reality; this will allow us to define an identity and be identity-conscious. This awareness will request an image to be represented visually, and the gap between that desired image and the perception of people would be [...]

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